#60 Behavioral science
Studying human actions, and may be change them
👋 Hey, I’m Kumar and welcome to my weekly newsletter. Each week I share Sketchnote(s) on product, leadership, personal growth, and anything that helps you get started on Sketchnoting.
Hey Visual folks.
How are you doing?
These days I am deep down in introspecting my activities and why I do certain things, either willingly or unwillingly. Some are habits but some are natural tendencies.
These natural tendencies seems to be premordial. Like embedded in our DNA and there is very little that we can do to change them. But I was wrong there.
I have been reading books on Human nature, Brain at Work, Human phsychology, mostly to know myself better, enhance my people leadership, and also apply in UX design of products I work on.
Going through The Founders Foyer podcast I came across something called behavioral economics/science. In this episode Aishwarya talks to Kristen Berman, founder of Irrational Labs that works in the field of behavioral science.
Kristen help companies to identify user behavior, remove barrier, and provide benefits in a way that will help change user behavior. Isn’t that amazing !!!!
Overthinking is a form of procrastination
Read more about 3B framework here.
So here’s a quick visual story of the podcast.
Get a hi resolution copy of this sketchnote for your reference.
How I talked about one of my projects to a friend?
I have been learning about storytelling.
Technically, storytelling is quite straightforward.
There’s a situation, a lead character and some supporting characters, journey is going fine, character meets an obstacle, couldn’t figure out, someone motivates the protagonist, lead character fights back, there’s a point and that’s the moral.
The beauty of storytelling is in how we stitch it together.
That’s what I was trying to explain to my friend. And I tried to do it using sketchnotes. Let me know if you are able to see it together.
That’s all for today. See you next week.
Thank you for reading Letsketchin. 🥧
—Kumar